With so much negativity around food and farming today, A Greener World serves as a beacon of positive change. We exist to promote and support real-life farming models to the public and offer practical guidance on achieving truly sustainable livestock farming systems to farmers and ranchers. Established in 2014, our evolving mission has four key components: To identify and promote agricultural systems that have a positive impact on the environment, society and animals (wild and farmed) To educate consumers about the environmental, social and animal outcomes of their food purchasing decisions To establish and promote trusted farm certification programs that help reconnect the consumer and food producer by encouraging—and rewarding—positive farm management changes To support independent farmers who are committed to sustainable livestock production Why? We believe the way we farm, the nutritional quality of the meat, milk and eggs produced, and the impact of farming systems on wildlife, the environment and wider society are all connected. Our goal is to offer a ‘one-stop shop’ for anyone interested in food, farming and sustainability, providing simple solutions based on your own personal concerns. We’re extremely proud of our reputation among consumer groups, farmers and the wider food industry as a pragmatic, farming-based organization driven by practical science and common sense.